Knotty-N-Natural was merging three brands—The Salon, Hair Fest, and Foundation—under one identity while launching their new Knotty & Natural Texture Studio (a salon for hair of all textures). They needed a cohesive website to reflect this brand shift and serve as a hub for their growing community.

• Uniting three distinct brands under one cohesive identity.
• Creating a site that serves as a hub for diverse audiences.
• Balancing a redesign with the launch of the new salon space.

• Redesigned homepage for brand integration.
• Created landing pages for each brand.
• Added donation, careers, and volunteer pages.
• Revamped design system using existing assets.
• Implemented Google Analytics tracking.

• Squarespace
• Photoshop
• Illustrator
• Google Analytics
• Existing brand assets

We unified the Knotty-N-Natural brand identity, redesigned the website with dedicated pages for each offering and brand extension, added features like donations and career applications, and enhanced usability. A soft launch in October 2024 preceded the successful November salon and site launch.

a creative agency based in Greenville, south carolina specializing in web design, branding, & digital marketing support for entrepreneurs, small businesses and nonprofits